The Tollywood circuit has the credit of being the industry to produce maximum number of films in a year. That beats the record of even the big Bollywood. However, all that glory and success seems to have become a thing of the past. The current day business scenarios, the varying taste of the audience and most importantly, the stale content that is coming from the films has given a sharp blow to the economics of the Telugu cine circuit.
So now, a new theory is being proposed by few market pundits. They say that only Telugu version of the film is not working out. The target audience is less, the durability also is not that long, the element of piracy is looming large, media and political intervention has become high. In view of all this, the lifespan of a movie at the theatres has come down resulting in heavy losses to the movie makers.
So now, the proposal is to come up with multi-lingual releases so that the reach is expanded and at the same time, the appeal is opened across different regions. Such experiments have worked in the past, for eg: Allu Arjun is a big name in the Malayalam circuit, Telugu films are a major cause for remakes in Bengali circuit. So, with the multi-lingual aspect, the investment gets optimum and the returns can be expected in a higher range.
The analysts say that this will work with both heavy and moderate budget movies as well. In a way, this will also improve the career prospects for the actors and the Telugu talent will be spread across many places. If this formula is implemented, then Tollywood will be seeing yet another chapter of history in the making…
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